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The major advertising companies are expected to compete for the business, which is now handled by Publicis and WPP.

This story is available exclusively to Insider subscribers. Become an Insider and start reading now. Billions in advertising will be up for grabs this year as a rash of brands look for new agencies. The trend follows a slow 2020, when many marketers cut budgets and paused agency searches. Coca-Cola, JetBlue, and Walmart are among the most valuable accounts up for grabs. Advertisers slashed their budgets during the pandemic while suspending the long and expens...

Eóin Noonan/Sportsfile for Web Summit via Getty Images This story is available exclusively to Insider subscribers. Become an Insider and start reading now. Analysts say 2021 will be an active year for ad industry M&A after a pandemic-stricken 2020. Private equity firms and upstart ad networks like S4 Capital are expected to lead an acquisition spree. Experts named 8 agencies that are on the market or likely to be targets in 2021...

The review could be a big loss for ad holding company IPG, which has made Kaiser's ads for 17 years.

Matt Winkelmeyer/Getty Images This story is available exclusively to Insider subscribers. Become an Insider and start reading now. Analysts say a flood of private equity will reshape deal-making in the ad industry in 2021. PE has been investing heavily in an industry formerly dominated by ad holding companies. Some agency founders see PE ownership as attractive, but others value their independence. For decades, ad industry M&A wa...

Alex Wong/Getty Images WPP ad agencies are leading the Health and Human Services vaccine education campaign. HHS says the next stage will be a $115 million-plus effort to encourage people to get the vaccine. The campaign is focusing on minority communities, where vaccination rates are lower. Advertising giant WPP has been leading a $250 million US Department of Health and Human Services coronavirus messaging campaign. The biggest part of the campaign, a $115 millio...

WPP agency AKQA will help promote the Chinese tech giant, whose products are not available in the US.

In today's Insider Advertising newsletter: Super Bowl ad takeaways, Cision confusion, and a MoviePass exec comeback.

This story is available exclusively to Insider subscribers. Become an Insider and start reading now. Shareholders in Omnicom and Home Depot, two giant digital advertisers, are seeking investigations into whether ads on Facebook, Google, and Twitter fuel violence and hate speech. Investors expect the issue to get traction in the wake of the January 6 attack on the US Capitol. Omnicom said it is committed to ensuring client ads do not appear next to harmful con...

Christophe Morin/IP3/Getty Images Publicis is the third-largest advertising company by revenue, with clients including Disney, Kraft Heinz, and Samsung. Its outperformed bigger rivals WPP and Omnicom in recent months thanks to a string of new business wins. Insider identified 29 of the most powerful executives at Publicis leading its rebound. Publicis, with advertising and PR agencies like Saatchi & Saatchi, MSL, and Epsilon, is the third-largest ad holding company...