Persona Template News Today

Learn the questions you should ask and answer about your target audience to craft well-defined buyer personas, and grab a free template you can present to your company.

Learn how to create buyer personas for your business with the help of this research guide and persona template.

The Top 3 Buyer Persona Myths, and How They Hurt Your Marketing Efforts Meet Elizabeth: a 27-year-old nurse who drives a Honda Civic, enjoys making TikToks, and spends most of her time with her beautiful 9-month-old baby. Elizabeth desperately wants to make more time for herself, but struggles to find the balance between work and home responsibilities. She tries to give herself moments of self-care, but these moments are few and far between. Elizabeth needs a way to recharge, relax, and care fo...

What is Technographic Data? (And Why It Matters) Digital transformation is more than just a buzzword — as noted by Forbes, 70% of companies have already deployed a strategy to improve digital service and solution uptake or are actively working on one. And, in 2019 alone, enterprises spent more than 2 trillion dollars worldwide to help drive digital adoption and improve overall organizational performance. For product and service providers in the technology industry, this presents an opportunit...

The Complete Guide to Firmographic Data Companies are still struggling to improve the reach and reliability of personalized data about potential clients and customers. Part of the problem is supply — bigger data volumes offer greater insight around B2B and B2C buying preferences both immediately and over time. But variety also plays a role. While information about individuals at a company (demographics) and the technology they use (technographics) can help enhance marketing and sales outcomes...