Technographic Data News Today

/PRNewswire/ -- Today, Data Axle, a leader in data-driven marketing and business intelligence solutions, announced it has been named a leader by Forrester...

IntentData.io Announces Solution for Customer Ad Match Targeting Share Article Contact Level™ Intent Data Supplements First-Party Data for Google Ad Targeting Although marketers have known cookie based targeting would eventually end, Googles announcement has shocked many marketers and revealed a gap in their lead generation programs. Were really excited to offer not just a workaround, but a solution that can outperform the original approach. BOSTON (PRWEB) ...

What is Technographic Data? (And Why It Matters) Digital transformation is more than just a buzzword — as noted by Forbes, 70% of companies have already deployed a strategy to improve digital service and solution uptake or are actively working on one. And, in 2019 alone, enterprises spent more than 2 trillion dollars worldwide to help drive digital adoption and improve overall organizational performance. For product and service providers in the technology industry, this presents an opportunit...