Page 4 - Peter Field News Today

Gillian Rightford of Adtheraphy looks at the talent crisis in the creative industry and its consequences...

A COUPLE from Dorset is celebrating the arrival of their ‘rainbow baby’ on New Year’s Day.

If you’ve been around advertising long enough, you’ve probably seen (or written) a slide which says: “They won’t remember what you say, they’ll remember how you made them feel.” But it’s wrong. Our understanding of how emotion is used in advertising has been ill informed and poorly applied.

While consumers may struggle with uncertainty and fear, advertising’s ability to connect with people doesn’t wane during a recession.

Brand marketers need to (re)acquaint themselves with marketing theory and then build bridges from the theory into the day-to-day conversations they have with their agencies, says Twinings’ director of marketing excellence.

Many DTC brands don’t have the budget or interest to spend 60% on something as difficult to measure or understand as brand growth.

A view from Keith Weed: The Queen was the ultimate brand steward

On September 11, 2001, Waters magazine, one of the two publications that gave their name to Risk Waters Group, held its first-ever conference. It was an

Money. the national republican senatorial committee and some outside republican donors about whos going to spend the money to save these candidates. the nrsc led by rick scott, who has ambitions of potentially running for mcconnells job or even president of the united states, says that it has been a bridge, providing about $45 million in spending to keep republicans afloat. but mcconnell has said poor candidate choice largely driven by the wins of former president trump is to blame for the place...

By Josh Fanning, Group Creative Director of heritage advertising company, KWP.