Page 5 - Peter Field News Today

Investegate announcements from System1 Group PLC, PRELIMINARY RESULTS FOR THE YEAR ENDED 31 MAR 2022

The report talks about the importance of investing in advertising, balancing spending, planning for reach, creativity and recognition

WARC white paper presents 5 key priorities for delivering effective advertising

Organizations in every business sector, but especially those in with complex environments, need to make bigger waves with their communications. Alistair Robertson, creative partner at Nucco, considers what marketers can do to improve their communication strategies.

Creating meaningful brands should be a holistic and considered process. However, all too frequently it’s one that is disparate and reactive, where one objective is prioritized at the expense of all others. So, what are the key pieces to the ‘good’ brand puzzle?

Let’s step outside the adland bubble and look beyond the top 10 lists and the best ads of the year accolades to what really resonated with people in popular culture in 2021 – and then to see what we can learn from it.

Changes to the IPA Effectiveness Awards will dilute the link between advertising and effectiveness.

Many B2B marketers focus on ‘content’ rather than advertising, but is that the best thing to do in 2022? For the answer, columnist Samuel Scott interviewed the person who created the term ‘mental availability’, professor Jenni Romaniuk of the Ehrenberg-Bass Institute.

Unilever has recently come under fire from a key investor for overdoing it when it comes to brand purpose. But Tim Jones, strategy director at Venturethree, thinks it has its place – just perhaps not as we know it.

Unilever has come under fire from investors, perturbed by an apparent fixation on climate and social justice considerations at the expense of profit.