Page 7 - Peter Field News Today

Awards jurors love campaigns that drive social purpose yet consumers don’t always feel the same. That's according to research from System 1, which compared Cannes Lions winners against other ads.

July 2, 2021 8:47 Advertising Council Australia (ACA) has launched a new report on Australian advertising effectiveness, diving into the importance of ensuring ‘extra share of voice’ (EOSV) for advertisers and brands. The report, released by the ACA and created with ad executives Robert Brittain and Peter Field, as well as media science researcher Professor Karen Nelson-Field, found that brands which ensure ESOV find it drives stronger pricing effects and customer acquisition. The findings...

July 1 2021, 10:19 am | BY Ricki Green | No Comments Tonight, join two of the world’s leading authorities on advertising effectiveness, Rob Brittain and Peter Field, and globally-acclaimed researcher in media science, Professor Karen Nelson-Field, as they launch Australian Advertising Effectiveness Rules: To ESOV and Beyond. The first-of-its-kind report looks at the relationship between extra share of voice (ESOV) and key business metrics, and how advertisers should be setting their bu...

June 29 2021, 11:32 am | BY Ricki Green | No Comments This Thursday, 1 July 2021, Advertising Council Australia will host a webinar to launch Australian Advertising Effectiveness Rules: To ESOV and Beyond – a major new report by the world’s leading authorities on advertising effectiveness, Rob Brittain, Peter Field, and globally-acclaimed researcher in media science, Professor Karen Nelson-Field.   To ESOV and Beyond is a detailed study into the pivotal role advertising investment p...

Little Black Book, DDB EMEA president Glen Lomas explains to LBB’s Alex Reeves how unexpected backgrounds, models and skills blend to strengthen creativity across the network

This promoted content is produced by a member of The Drum Network. The Drum Network is a paid-for membership product which allows agencies to share their news, opinion and insights with The Drums audience. Find out more on The Drum Network homepage. Summit speculates on how to capture customers’ attention and grow market share If you go onto Amazon or Google Shopping and search for ‘camera’, the results tell an interesting story. In both cases all the results that are yielded on the first...

Running was supposed to be the perfect pandemic pursuit, but not for this blind B.C. runner Running was supposed to be the perfect pandemic pursuit where keeping outdoors and away from others was required to avoid infection, but that was not the case for a blind runner in Vancouver when infections began to mount last spring. Social Sharing Vancouver’s Peter Field struggled to find guides willing to run alongside him with less than a 2 metre buffer Posted: May 22, 2021 4:30 PM PT | Last Update...

"After many years in advertising and 17 years at W+K, I just felt like it was time for a change," Christie tells Ad Age. "I was thinking about life post-Covid and what I wanted to do. I love Wieden, I feel like my time here has been very successful, and I had no interest in working at another agency. Ive always loved literature but never had the opportunity to study it.  Now seems like a good time to swap studying Byron Sharp and Peter Field for studying Chaucer and Shakespeare." “Neil Chris...

The Power of News Brands Takes Centre Stage at Engage Conference May 7, 2021 The event was presented by Adrian Weckler from INM and Roisin Ingle, the Irish Times. Attendees heard about the findings of new research from marketing effectiveness expert Peter Field which demonstrated how multi-platform news brands are delivering long terms business effects for brands. Together with NewsWorks Insight Director Denise Turner, Field presented the findings from the IPA Databank study which found that n...

Final Agenda and Speaker Line-up Confirmed for NewsBrands Engage Conference April 30, 2021 Pictured: Colm O’Reilly, chairman of NewsBrands Ireland and panellist at the NewsBrands Engage conference. NewsBrands Ireland has finalised details of its NewsBrands Engage conference and its Media Planning Competition, both of which take place next Wednesday, May 5. The event, which will be co-hosted by Roisin Ingle and Adrian Weckler, kicks off at 9.30am and conclude at 1pm. First on the agenda will b...