Page 9 - Peter Field News Today

Do agencies need planners and not strategists? Campaign columnist Dave Trott recently called out problem with agency job titles. by Simon Gwynn Free email bulletins

THE tragic death of restaurant owner Sue Addis earlier this month sent shockwaves through the community of Brighton and Hove – and beyond. The Argus opened an online book of condolence and heartfelt tributes have poured in from people from all walks of life. We are publishing some of them here today and will be publishing more tomorrow. Sue, 69, who ran Donatello in The Lanes and Pinocchio in New Road, Brighton, was found dead at her Withdean home on January 7. Former Brighton and Hove ...

One of WARC’s roles is to show the industry what great effective marketing looks like. Today’s launch of the WARC Awards for Effectiveness will be a key way to do that, says WARC MD Paul Coxhill. These new awards will provide a marketing benchmark like no other. Using the Creative Effectiveness Ladder, co-created with LIONS, to guide the judging process will enable a global effectiveness standard to emerge, helping the industry to see where their work is and how it might improve – both ...

The Promotion Fix is a​n ​exclusive biweekly column for The Drum from Samuel Scott, a global keynote marketing speaker who is a former journalist, newspaper editor, and director of marketing and communications in the high-tech industry. Follow him @samueljscott. Israel has vaccinated a vastly greater percentage of people against the coronavirus than any other country so far. In this edition of The Promotion Fix, newly immunised columnist Samuel Scott interviews a top health official there a...

Please Donate Unraveling the Mystery of Two 1890s Richmond District Houses Sleuthing in the Digital Age Unraveling the Mystery of Two 1890s Richmond District Houses The Low family at Sutro Baths with an unusual floatation system for their child, 1890s. - I always perk up when someone says they have old photos from San Francisco that need location identification. Sometimes I’m lucky and know the site; other times there is too little to go on. A grouping of contemporary photos, like in an al...

Long-term marketing effectiveness has been in decline since the global financial crisis, even though the modern media landscape provides the potential for increased effectiveness...

‘This is when creativity is at its best’: Creative leaders look to push boundaries in 2021 Mumbrellas Zoe Wilkinson asks Laura Aldington, Ben Lilley, Stephen McArdle, Lindsey Evans, Cade Heyde, Jim Gall and Anthony Gregorio what clients will expect from creative agencies, and how creativity will evolve in 2021. December 18, 2020 10:32 At the start of the year, the creative industry was focusing its efforts on how it could aid those who had been affected by, and were on the fighting on the ...

Capacities. >> peter, real quick. there is so much focus on these pilots. i know the investigation is centering on them and malaysia. if something is to come up, wouldnt something have come up by now if there was something there. >> we are dealing with capabilities. we in the united states sometimes suffer from the csi effect. we expect we can know everything, more than we can know in a 45 minute or an hour period. we also have fantastic law enforcement and intelligence p capabilities. there is ...

Across malaysia out into the bay of bengal. it wouldnt seem to me that that would be a logical sanctuary for a crippled airplane. >> would you make these calculations and make these computations, would you be able to do that, peter, in flight, if something were going wrong? >> oh, absolutely right. these waypoints are generally identified. i dont know about the overseas routes but here in the u.s., way points are identified by a three or four or five-letter names. you just type those in. and the...

Opinion. some of the families lost on this aircraft, assuming that they are lost, there are reports of them undergoing a hunger strike. there is going to be a lot of pressure on the government to get to a resolution. the government in beijing is dealing with a lot of pressures right now. >> peter, could i ask you a little bit about the investigation. one of the latest pieces of news comes from thailand saying their radar picked up what could very well be this flight on 370, flying north and maki...