Phreesia Life Sciences News Today

Lavishly produced videos. Road shows. Point-of-care marketing isn’t just about pamphlets anymore.

The effort comes after Sanofi, Eli Lilly and Novo Nordisk announced sweeping insulin price cuts earlier this year.

The channel has long since proved its utility. Now it’s honing its message delivery.

How digital engagement is empowering patients to make better healthcare decisions.

LGBTQ Americans have a lack of understanding of the preventive health services they need, compared to the general population, a new report found. In order to create targeted messaging campaigns to increase preventive health knowledge among the LGBTQ community, the healthcare industry needs to include more LGBTQ patients in medical research to better understand the population's health.

BioPharma

BioPharma

High-risk patients don't know about screening options, survey shows — and many of those who do aren't using them.

Caregivers are physically, financially and emotionally drained and don’t feel equipped or qualified to provide optimal care. How can pharma better support them?

/PRNewswire/ -- Over the course of the past two years, innovation became a necessity for companies that wanted to survive and thrive during the pandemic. That...