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Digital to become largest medium, bypassing TV with 45% media share: GroupM report

Mumbai: India ad spends are estimated to reach Rs 107,987 crore in 2022, growing by 22 per cent over last year, as per the GroupM futures report ‘This Year, Next Year’ (TYNY) 2022. The country is set to be the fastest-growing market in ad spends among the top ten global markets retaining its ninth rank and the fifth highest contributor to incremental ad spends. Also, digital
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