Page 13 - Prasanth Kumar News Today

Prasanth Kumar too, retains his position as vice-president

Share Via: The ad on Gaana app resulted in increased user engagement as well as a surge in order volumes. As voice technology slowly begins to mature, brands and businesses are coming up with creative voice marketing strategies to reach out to their customers. Being able to integrate voice technology into a two-way conversational ad format is a bonus for marketers, as it generates real-time results. It also allows the brand to create a personal connection with the consumers, when other mediums ...

Share Via: A chat with the newly appointed MD over her game plan, present challenges in the marketing landscape and the agencys positioning When brands put people first and attempt big things, they fuel culture and innovation, help companies grow and create real value; but they need to take risks. Thats where Essence, GroupMs global data and measurement-driven agency rooted in data science, comes in to help brands take decisions and risks. And, thats how Sonali Malaviya, the agencys newly appoi...

  In his new role, he will continue to build on the company’s practices and technologies across the fields of data analytics, deep learning, process mining, performance marketing and business intelligence to create efficient, fast, and scalable value-added processes.   Kazi will commence his role from 2 August and will be based out of GroupM’s Mumbai office.      Kazi has been part of the GroupM family since 2013. Prior to this role, he was vice president, new business, Xaxis Si...

Pahwa has been promoted to lead the GroupM India talent team and develop GroupM’s talent proposition for the region. She will report to Prasanth Kumar, CEO GroupM South Asia

Replaces Rohit Suri who is leaving the organisation

MarTech Playbook launched at MMA Impact India event highlights that only 15% of the organisations were at a mature level 4 stage, which represents a ‘connected’ organisation with clearly identified goals, roles and responsibilities, and governance protocols to achieve improved customer engagement

GroupM's data-driven media agency Essence announced the promotion of Sonali Malaviya to the agency’s Managing Director for India role.

She was leading the agency’s Google business in India and Southeast Asia as senior vice president, client services

News Flash: Essence appoints Sonali Malaviya to lead the agency in India Based out of Delhi, Malaviya will report to Essence APAC CEO T Gangadhar and GroupM South Asia CEO, Prasanth Kumar Sonali Malaviya Essence, a global data and measurement-driven media agency which is part of GroupM, has appointed Sonali Malaviya as the agency’s Managing Director for India. She will be responsible for leading continued client-centric innovation in data, analytics and technology, as well as business grow...