Page 14 - Prasanth Kumar News Today

MUMBAI: Essence, a global data and measurement-driven media agency which is part of GroupM on Thursday announced the appointment of Sonali Malaviya as the agency’s managing director for India. Malviya will be responsible for leading continued client-centric innovation in data, analytics and technology, as well as business growth and company culture for the agency in the

GroupM India makes senior elevations Share Via: Vinit Karnik has been appointed as Head – Sports, Esports and Entertainment, GroupM South Asia and Karthik Nagarajan as Head of Branded Content, GroupM India. GroupM India, today announced the promotions of Vinit Karnik and Karthik Nagarajan. Vinit Karnik, the Business Head of GroupM’s Entertainment & Sports practice (ESP) will take over the new role of Head – Sports, Esports and Entertainment, GroupM South Asia and Karthik Nagaraj...

GroupM India has announced the elevations of Vinit Karnik and Karthik Nagarajan.    Karnik, the business head of GroupM’s entertainment and sports practice (ESP) will take over the newly created role of head – sports, esports and entertainment, GroupM South Asia.    Nagarajan, currently chief content officer, Wavemaker India, has been given the additional charge of heading branded content for GroupM India.     Kumar said, “Disruption and evolution go hand in hand and it also...

GroupM has unveiled its annual ‘This Year Next Year’ report — its advertising expenditure (adex) forecasts for 2021. As per the report, Indias advertising investment will reach an estimated Rs 80,123-crore this year, representing an estimated growth of 23.2% for calendar year 2021. The Covid-19 pandemic created a fall of 21.5% to India’s adex in 2020 According to the report, India will see a major recovery in 2021, and is likely to...

The Indian adex will reach Rs 80,123 crore in 2021, up 23.2% from Rs 65,053 crore in 2020. Pandemic resulted in a fall of -21.5% in 2020

‘India headed for major recovery in ad spends’ Updated: Updated: Ad expenditure to rise 23.2%: GroupM Share Article Ad expenditure to rise 23.2%: GroupM India is expected to see a ‘major recovery’ in advertisement expenditure in 2021 following the slump the sector saw last year due to the COVID-19 pandemic. In its report, ‘This Year, Next Year’ 2021, GroupM predicted that India’s advertising investment would reach an estimated ₹80,123 crore this year. This represents a growth o...

TV expected to grow 18 per cent, OOH and cinema to see double-digit growth. 16 Feb, 2021 - 01:48 PM IST     |     By indiantelevision.com Team     NEW DELHI: The Covid2019 pandemic set off a tectonic shift in media investments in 2020; from user behaviour to how businesses did their marketing, everything faced a massive upturn. People got more health-conscious, business became digital savvy, and this new order occasioned a reshuffle in the media pies of all categories. All this has ...

GroupM's TYNY report forecasts India’s advertising investment to reach an estimated Rs. 80,123 crores this year.

Indian print ad spends to rise 23% this year, digital media to see 28% surge: Report Synopsis Indian advertising spends recorded a 21.5 per cent drop in terms of value in 2020 due to the pandemic, but total ad expenditure (adex) is expected to register a 23.2 per cent rise in 2021 to Rs 80,123 crore, indicating a strong recovery. Unlike the global experience, where digital is gaining ground very fast, the ad spends in India will also have incremental spending happening on television. The print ...

Ad spends to grow 23.5% to Rs 80,123 crore; TVs share to slip marginally Terming the estimates as not optimistic, but realistic, GroupM South Asias chief executive Prasanth Kumar pointed out that they will still be lower as compared to the nearly Rs 83,000 crore achieved in 2019 PTI | February 16, 2021 | Updated 16:44 IST The agency had estimated a 10.7 per cent growth in ad spends for 2020 to Rs 91,641 crore Advertising spends across media platforms in India will grow by 23.5 per cent in 2021...