Biggest News Aggregation in the World
📰 Predictive Audience News

Predictive Audience News Today

Fast, Ad-Free News Updates

Stay updated with breaking news from Predictive Audience. Real-time updates on events, politics, business and more.

Stay Updated with Latest News

Get breaking news updates delivered to your inbox

Browse All News →

Channel Factory & Comscore bring contextual targeting to YouTube ahead of cookiepocalypse

With cookies going kaputz, advertisers are seeking new means of effective ad targeting and measurement. Contextual approaches could be just what the doctor ordered — and that’s the thesis of a Channel Factory-Comscore deal announced today. The new partnership aims to give YouTube advertisers greater access to contextual signals that can help them reach specific streaming audience segments without cookies.
Jeremy Haft Vinny Rinaldi Rachel Gantz Media Rating Council Juniper Research Channel Factory

Explore More Categories

World News India News Business Technology Sports Entertainment Health Science