Project Midx Studios News Today

Marriott is adapting to fit new travel patterns by introducing (and continuing) innovative initiatives to stay relevant to both consumers and investors. Heres how.

Marriott International has officially introduced StudioRes, its new affordable extended-stay brand for the midscale market.

The pandemic and hybrid work arrangements have generated strong demand for longer hotel stays, increasing the popularity of cost-effective extended-stay hotels and making them one of the fastest growing segments in hospitality. With higher margins and lower development costs than full-service hotels, extended-stay properties have the potential to generate higher returns on investment. As a result, banks are more likely to provide funding for what are perceived to be lower-volatility, higher-retu...

Article - Extended-Stay Hotels Continue to Gain in Popularity - By Jack Levy - The pandemic and hybrid work arrangements have generated strong demand for longer hotel stays, increasing the popularity of cost-effective extended-stay hotels and making them one of the fastest growing segments in hospitality.

Building Off Industry Leadership in Extended Stay, Marriott International Plans to Launch Affordable Midscale Extended Stay Offering in U.S. & Canada

Marriott hasn't unveiled a brand name yet, but the company did say that it will take a no-frills approach and target budget-conscious consumers with a room rate around $80 per night.

Currently going by the working title Project MidX Studios, the brand will aim to deliver “reasonably priced modern comfort for guests seeking longer stay…

Marriott officially launched Monday what it anticipates will be its most budget-friendly extended stay brand.

Article - Marriott International Announces New Extended Stay Lodging Brand - Marriott is announcing its plans to launch a new brand, which has not yet been named, but is currently being referred to as Project MidX Studios. The affordable midscale extended stay brand is intended to deliver reasonably priced modern comfort for guests seeking longer stay accommodations in the U.S. & Canada.

U.S. hotel executives say they are betting on brands that specialize in extended stays for travelers, viewing those projects as less risky given the struggle developers face in securing financing... | June 5, 2023