Google Shares Results From its Latest Post-Cookie Tracking Experiments
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Source: socialmediatoday.com
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Google: Interest-Based Audience Ads Perform Nearly As Well As Third-Party Cookie Ads
Google has been testing digital ad solutions without third-party cookies and the results seem to be promising.
Source: bandt.com.au
Interest-based advertising showing 'promise' as Google counts down to ending cookies
Results from Google Ads’ experiments.
Source: adnews.com.au
Google's Rare Privacy Sandbox Test Highlights More Questions for the Cookieless Future
The results show that some privacy-preserving targeting protocol don’t perform dramatically worse than third-party cookies, though lots of unknowns remain.
Robert Webster Dan Taylor Google Ads Dan Taylor Google Privacy Sandbox Protected Audience Privacy Sandbox
Source: adweek.com
3 things to do before setting your 2023 strategy
We are on the cusp of significant change in digital adland. Prepare well….
Source: campaignlive.co.uk