Page 13 - Rand Purpose News Today

The optician brings its iconic creative platform over the Atlantic for the first time.

ITV adopted the crescent moon symbol of Islam to mark the final sunset heralding the start of the religious festival of Eid.

Alistair Robertson of Nucco writes that artificial intelligence (AI), rather than sounding the death knell for agencies, will raise creative expectations and save us from dreary commoditization.

Dentsu Taiwan showcase the power of empathy and respect in government advertising via an emotive film series for two massive urban redevelopment projects in New Taipei City.

In a tongue-in-cheek campaign, Parks and Rec’s Aubrey Plaza announces the debut of her new alternative milk brand Wood Milk – which is exactly what it sounds like.

P&G laundry brand Ariel is exploring the subconscious bias of gender roles with the latest iteration of its award-winning #ShareTheLoad campaign. Now, in its sixth year, the campaign explores the impact of the load to examine if laundry and relationship issues are related?

Brands need to abandon a ‘single Asia’ strategy and adopt localised product and category-relevant strategies if they wish to succeed in Asia Pacific.

Gen Z attitudes to sustainability may not be as straightforward as you thought. New research from 33Seconds’ TikTok-based eco-community reveals millennials might be leading the movement.

Bud Light’s partnership with trans influencer Dylan Mulvaney has led to a fallout with its conservative drinkers and a $5bn drop in the brand’s value. But women and young people have responded positively.

Sustainability experts tell The Drum that increased regulation is starting to weed out greenwashing, but this year’s Earth Day campaigns prove we still have far to go.