Page 12 - Rand Purpose News Today

The telecoms giant’s head of brand capabilities tells The Drum why education is key to actioning sustainable transformation.

Indonesia is a country of contrasts and paradoxes, according to Hakuhodo Indonesia's Devi Attamini. In the latest State of the Nation, Attamini shares the mindset and behaviours fueling this optimistic nation with its booming e-commerce market despite having one of the worst internet connections globally.

The dating app says the promotion will award 10 lucky Black singles while raising awareness about a critical issue.

James Addlestone of performance brand agency Journey Further explains why brand marketing strategies often fail, and how to get senior leaders on-side for long-lasting creative campaigns.

How do you inspire a following of buyers to be faithful until the end? Earnest’s Colin Gentry advises you to devote your time to a four-step content strategy.

The beer brand is combating ageism in the drinks market with the launch of Beck’s 70+, a beer specially formulated for mature drinkers.

A challenger milkshake brand is shaking up its advertising with a campaign called ‘Do what makes you happy’, a clarion call for viewers to flaunt their positivity.

Charli Edwards of LoveThat explains the Halo Effect, and how it can elevate people’s attitude toward your brand.

Unlock the potential of your brand in 2023 with the essential Instagram strategy guide. Learn how to create a winning online presence and maximize your reach on the world's most popular social media platform.

Uefa Europa League sponsor Enterprise Rent-A-Car is giving fans what they want with Thursday Night Football, a mixed media campaign focused on the different ways people prepare for mid-week matches.