Page 10 - Rand Purpose News Today

Mike White of Lively encourages brands to trade Big Tech platforms for the opportunity to scale content and build community through their own brand ecosystems.

Pepsi India's 'Rise up, baby!' campaign is on a mission to empower the nation by encouraging people to be themselves, but can it help the brand grow its share of the cola market?

The retailer is inviting consumers to reappraise its online catalog.

The oat drink company has also created a campaign getting real about its own emissions.

The oat drink company has also created a campaign getting real about its own emissions.

Today, illustrations are mostly created through digital means and can be static or animated. These unique visuals can simplify complex text, guide readers through a page, pull their eye to important content, and convey a brand’s personality.

The joint effort honors the four-time-Grammy-Award-winner’s heritage while also supporting world hunger relief.

Marketing leaders from Sky, Ocado, Starling Bank, Microsoft, Google Cloud, Pentland Brands and PwC explore how to balance art and science to create a marketing renaissance for sustainable growth.

The Drum sits down with the team heading up BBC Studios’ new social-first ad sales arm to explore the power of ‘thumb-stopping social content’ in the branded entertainment space.

Is it possible for a brand to maintain control of how they’re perceived by Gen Z? Not according to five Drum Network leaders who came together to discuss youth culture’s impact on marketing.