Page 9 - Rand Purpose News Today

The creative agency has teamed up with the brand and Kitlocker to produce a film on behalf of Grenfell Athletic FC – the football team set up for the survivors, bereaved and wider community of the 2017 Grenfell Tower fire.

Tata Trusts, one of India's largest philanthropic organisations, is leading a first-of-its-kind category campaign to generate awareness of cancer symptoms and drive early diagnosis.

Despite its best efforts, the tech giant is constantly being called out for being a hypocrite when it comes to confidentiality. But is this fair? As part of The Drum’s latest Deep Dive, The New Data & Privacy Playbook, we speak to experts to find out.

Join PNC Diversity & Inclusion for a special Asian American Pacific Islander (AAPI) Heritage Month event featuring Afdhel Aziz, leading expert on corporate and brand purpose, conscious leadership & how business can be a force for good.

Your brand’s ads should enlighten, engage and supercharge your metrics. Once that changes, it’s time to take a look at how to combat ad fatigue to keep viewers coming back for more.

Luke Hodson of Nerds Collective explores how younger generations rediscovering their cultural roots are redefining brand credibility.

Founder Tessa Clarke tells The Drum it’s the small actions that lead to transformational change.

Meta’s latest European ad campaign is aimed at educating parents about their control over kids’ social media. Will it change regulators’ hearts and minds?

62% of advertisers believe multichannel campaigns achieve or exceed KPIs at least most of the time. So why is this approach crucial for reaching today’s consumers? A new report explores its benefits across the full-funnel, and more.

Social media for businesses can be complicated and stressful. Read on to learn five awesome hacks to keep your followers engaged and hanging around.