Page 8 - Rand Purpose News Today

Selling a product is the easy part. Selling the experience, however, is where the work comes in. Learn how to create an exceptional experience for your customers.

The latest movement driven by Gen Z rejects hustle culture and places importance on balance and wholesomeness. Here, Luke Hodson of Nerds Collective explains how brands can support it.

In an over-the-top ad, the comedian plays a plastic surgeon that keeps beaches clean by plumping up her patients with plastic garbage.

Provocative ads placed throughout subway systems raise awareness about anti-drag bills while raising funds for the queer community.

Budweiser has kicked off a major campaign as it seeks to bolster its brand presence and seize a significant share of India's fiercely competitive energy drinks market.

First-party data, contextual targeting, collaboration, experimentation and creativity are essential ingredients in the future-proof cookieless recipe, say experts from StackAdapt and Earnest.

Cal Salvaggio, group head of paid media at THG reveals three key learnings from the retail business’ journey to become more privacy-focused and the value of having an in-house team to successfully roll out privacy tools across 30+ brands.

Meta's partnership with payment platform Stripe to provide in-app payment services within WhatsApp for Singaporean users has been described as a "gamechanger" for marketers.

Neuromarketing looks at how companies can influence customers on a psychological level. Learn how your brand can use neuromarketing to shape your brand’s marketing strategy.

Power the Fight is tackling the difficult topic of violence affecting young people head-on with a powerful film depicting the crushing anxiety that can ensue.