Page 7 - Rand Purpose News Today

Son Pham, senior campaign executive at Manifest, says there needs to be substance and purpose behind brands’ support of the LGBTQ+ community.

Roland Gurney of positioning-specialist agency Treacle explains why the standard ‘pick-a-niche’ strategies aren’t right for every agency.

How did a brand in terminal decline go on to make record sales and a blockbuster movie? Mattel’s chief operating officer reveals how he pulled off the brand turnaround of the century.

If the goal is to be future-proof, then upgrading your technology suite with a privacy-first future in mind is the way forward. Google’s Alice Crawley shares the key benefits of switching to Google Analytics 4 (GA4) ahead of the July 1 sunset of Universal Analytics.

Drawing from work by brands like Fenty Beauty and Nike, James Benenson of agency Nerds Collective reiterates the importance of awareness and education for brands.

After the formation of its youth council earlier this year, the sportswear brand is launching a podcast series to make sustainability accessible to a younger audience.

Travis Montaque, co-founder and CEO of Black-owned media collective and accelerator Group Black, has been named Startup of the Year by the Advertising Club of New York. The Drum catches up with Montaque on what drives him and what’s next.

Take a page from the playbook of these seven top brands and learn how to serve your viewers at the highest level.

As consumers prioritize price over the planet, trusted brands must work with retailers to keep sustainable shopping accessible says the foundation’s marketing leader.

Once hailed as the solution to the carbon-heavy meat industry, the promising plant-based category is now struggling for growth amid the cost of living crisis. How can the food industry push consumers towards more sustainable eating habits?