Page 11 - Rand Purpose News Today

Audio branding can be a unique, memorable identifier for your brand. Learn why it’s important and how you can create your own audio identity to increase brand recall.

Join experts from StackAdapt and Earnest for a webinar to explore the new snacks on the shelf in the digital pantry, as they whip up a future-proof cookieless recipe.

The platform’s chief sustainability officer tells The Drum how it plans to help consumers make better choices and participate in the circular economy.

Adidas is facing a new class-action lawsuit for allegedly failing to mitigate the financial risks of its partnership with Ye – despite internal concerns since at least 2018.

Consumption and purpose mean different things to Asians than their Western counterparts, opines BBDO Asia's CCO in his analysis of a large study based on consumer data from mainland China, Korea, Japan, Thailand, Philippines, and India.

Learn how to build your brand’s ‘halo’ with these five important insights and examples from brands that know how to leverage their hero products.

Adidas is facing a new class-action lawsuit for allegedly failing to mitigate the financial risks of its partnership with Ye – despite internal concerns since at least 2018.

What happened when a plant-based brand showed up at Meatstock? The Drum spoke All G Foods, the Aussie food tech brand with a mission to revolutionise the alternative protein market.

The Red Cross in France is taking a stand against the spread of AI-generated fake images by sharing real and raw photography created by its volunteers out in the field.

Audio branding can be a unique, memorable identifier for your brand. Learn why it’s important and how you can create your own audio identity to increase brand recall.