Page 20 - Rand Purpose News Today

Ernst & Young has been hit with the biggest SEC fine ever doled out to an accounting firm after the company’s auditors were found cheating on CPA exams. Now, public relations and crisis communications professionals weigh in on what the company can do to refurbish its reputation.

Every Wednesday, The Drum picks the top global campaigns from our Creative Works.

Planned Parenthood teamed with Vice’s creative agency to debut a new campaign for abortion rights on the heels of the historic Supreme Court decision to overturn Roe v. Wade. The spot aims to cultivate solidarity and inspire community-driven action during a critical moment in American history.

From a plethora of standout Pride campaigns to the Cannes Lions Festival of Creativity and NFT.NYC, June turned out to be a never-ending cavalcade of creativity. Before it comes to a close, Jon Evans, CMO of ad ranking database System1, counts down June's five best American adverts.

Sustainable shoe and clothing brand Allbirds is stepping into summer with its latest running shoe, The Tree Flyer, with the ‘Mean Girls’ and ‘Parent Trap’ star as its ambassador.

Honda is giving consumers a chance to hear about its new HR-V model from an unexpected source – the car itself.

Following this week’s news that the cost-of-living crisis looks set to trigger another recession in the UK, the latest research from The Institute of Practitioners in Advertising (IPA) reveals that many – particularly women and young adults – are already struggling to cope with their current salaries, and that this is having a direct impact on their ability to make healthy choices.

According to Kyiv-based creative agency Banda, the world is now 22 times less interested in news about Ukraine since Russian troops invaded the country back in February. To continue keeping the war on top of social feeds and publishers’ homepages, the team devised a project asking media buyers to donate space.

McDonald’s Australia has teamed up with creative agency partner DDB Sydney to launch a fun campaign titled ‘Sauce Quest.’

Ad spend is bouncing back but audiences are changing – and data continues to be a marketer’s guiding light. Agility, always-on prioritization, authenticity, accountability, and trust will be essential for navigating this changing world and building strategies that are future fit.