Page 21 - Rand Purpose News Today

Amid a burgeoning era of period positivity, some people still feel uncomfortable discussing the impact of menstruation on their day-to-day lives. Midol’s latest campaign, ‘The Real Reason,’ aims to change that.

The topic of life and death can be emotional, uncomfortable and difficult to speak about. A campaign from agencies The Good Side, Roar Social, Mainly Photography and Skating Panda is looking to change that by getting behind a new annual event that encourages participants to ‘pause, reflect and commit to an action that invokes a memory of loved ones who are no longer with us.

The launch of Reddit’s ‘Find your people’ campaign comes during a moment of major growth for the platform.

Decentralized Autonomous Organizations (DAOs) are opening up vast new possibilities for brands. Here are some tips that can help PR professionals tap into the power of these blockchain-based organizations.

Green industry network and non-profit Creatives for Climate has launched Greenwash Watch, a training program starting August 1 as a summer school that will give advertisers the tools to push back on greenwashing in their work and drive real strategies for change.

Ukrainian creative agency Banda scooped a Silver Lion in the Design category at this year’s Cannes Lions International Festival of Creativity for its disappearing logo for Chornobyl. The Drum caught up with creative director Alexandra Doroguntsova to find out what the recognition means to the agency and get her thoughts on the industry’s efforts to support Ukraine.

As adland wraps its final day at the Cannes Lions festival, news broke in the US that the Supreme Court has overturned Roe v. Wade, the 1973 decision granting the constitutional right to abortion. The news comes after a draft majority opinion was leaked in May, which galvanized thousands to rally in demonstrations nationwide. Leading agency executives, some of them women and mothers, shared their immediate thoughts on the decision with The Drum.

British presenters Ant and Dec have made their comedic return in the latest installment of their Santander ‘Bank of Antandec’ campaign.

In an FCB-produced campaign, Michelob pledged to transform America’s agriculture and, ultimately, the planet. The promise earned the highest honor today at the Cannes Lions International Festival for Creativity.

A defiant, anti-colonial look at the storied artifacts in the British Museum created by Vice World News in collaboration with Dentsu Creative today scored its second Grand Prix at Cannes Lions 2022.