Page 23 - Rand Purpose News Today

America’s beloved boxed meal brand today unveiled a new look. The 84-year-old pantry staple swapped out its logo, signature noodle smile, colors and even its name for updated versions designed to better reflect the brand’s identity as a classic comfort food.

As part of The Drum’s Deep Dive into Creativity, Clear Channel Outdoor’s Daniel Herrera (art director) looks at the creative process that inspired the out-of-home company’s recent pride campaign, and how purpose is key to creativity.

An initiative designed to raise health literacy among children about the risks of consuming sugar (in all its many forms), spearheaded by IPG Health Network’s Area 23, won big at Cannes yesterday.

Penguin Books and Foote, Cone & Belding (FCB) Lisbon commissioned artists to create something new and beautiful out of past symbols of repression. The result was a powerful patchwork of freedom that scored Portugal its first-ever Grand Prix at the Cannes Lions International Festival of Creativity.

A one-of-a-kind digital tool designed to help Ukrainians capture historical artifacts and cultural landmarks in 3D imagery has been awarded the Digital Craft Lions Grand Prix at the Cannes Lions International Festival of Creativity 2022.

On the third evening of the Cannes Lions 2022, the Innovation Lions has been awarded to Leo Burnett Sydney for a first-of-its-kind housing project created in conjunction with The Glue Society for insurance company Suncorp Group.

Leaders from many of the largest companies and associations in the world’s advertising industry have announced their intent to roll-out the Ad Net Zero pledge internationally to major markets.

The Greenpeace activist and previous Cannes Lions winner Gustav Martner staged a high-profile demonstration during the festival’s opening ceremony on Monday (June 20), protesting the industry’s habit of working with fossil fuel and high carbon clients. The Drum catches up with him about his drastic action.

British toilet roll brand Andrex will advertise the warning signs of bowel cancer on its packaging after tying up with a UK charity.

What will win at Cannes Lions this year? We asked Debs Gerrard, creative director of The Lego Agency for her predictions.