Page 24 - Rand Purpose News Today

Mars has inched closer than ever toward gender equality in its advertising after notching up 45% female characters across all advertising last year.

DoubleVerify has teamed up with Brian O’Kelley’s Scope3 to build out a new measurement tool designed to provide advertisers with a detailed picture of how their campaigns contribute to CO2 emissions.

As the Cannes Lions Festival of Creativity returns following two years of postponement due to the Covid-19 pandemic, global health is on the forefront of the creative industries’ minds – or at least, it should be. Claire Gillis, chief executive officer of VMLY&R Health, explains why now is the ideal time for adland to use its power for the global good.

The agency's new metaverse-based experience kicks off with a virtual recreation of Cannes Lions.

When it comes to the day that liberated some 4 million people from slavery, brands and marketers must be especially careful when delivering messages about it. United Airlines, Ancestry.com and SNIPES demonstrate how to launch Juneteenth-related campaigns the right way.

What will win at Cannes Lions this year? We asked What’s Possible Creative Studio’s managing director David Hughes for his predictions.

The Drum Show is coming to you live at 1PM GMT - on thedrum.com, on LinkedIn, and our YouTube channel. Join The Drum’s editor-in-chief Gordon Young and a panel of expert guests to discuss the most pressing marketing news of the week - live, as it happens, from our studio in London.

Mars, Diageo and Pampers are some of the big winners at The Drum Awards for Marketing 2022 after proving the effectiveness of their amazing campaigns.

How Ben's Original radically re-branded its out of date image to slay inequities associated with its name

The era of purpose-driven advertising may be entering a new phase according to a new GfK study, which finds that promoting social and environmental initiatives over selling products is no longer enough to win over audiences.