Page 26 - Rand Purpose News Today

As Hard Mtn Dew achieves availability in seven states, the coveted spiked soda unveils its first-ever campaign.

Advertising and marketing talents have bestowed a phenomenal amount of creative work and business over the past 12 months. This is why The Drum is set for another round of awards spanning the digital, marketing and creative realms.

It’s been a busy, exciting month for brands and the queer community alike. As we parade into mid-June, we find ourselves in a heartwarming flurry of Pride-related festivities. Thus, we found it necessary to hand-pick another four standout projects before it all ends – because you can never have enough Pride.

Fewer than a half of the British public would choose to report an ad they find offensive, according to new research from YouGov. Only 45% of respondents to a survey said they would register a complaint with the relevant regulator, while 43% insisted they would not.

TikTok is revving up the speed of fast fashion, which is in turn increasing the load on landfills. Brands can play a key role in changing the status quo and Gen Z consumers are demanding it. Here's what marketers need to do.

Work on Reconciliation Action Plans has accelerated this year. We look at what it takes for organisations to truly embrace First Nations cultures

The Elton John Aids Foundation has partnered with Clear Channel and Ogilvy UK’s Proud network to launch LGBT-QR Codes – an innovative fundraising platform set to debut worldwide during Pride 2022.

TV presenter Lisa Snowdon has plumbed new depths after being dispatched by Symprove to the Dorset village of Shitterton on a mission to get to the bottom of stomach and bowel complaints among the locals.

Things are moving fast in the metaverse, and in the wider world of Web3 as a whole. Depending on who you ask, this futuristic, blockchain-based space is either the next big thing for marketing — and for almost everything else — or an overhyped fad. Here’s what you need to know from this past week:

A new campaign from Hotels.com aims to redefine the travel brand as a hotel matchmaker rather than a directory.