Page 27 - Rand Purpose News Today

Mexican beer Corona is placing its brand at the forefront of efforts to curtail global plastic pollution in time for World Oceans Day.

AMC Networks Content Room and the Ad Council have released a quirky new PSA highlighting the power of women in STEM (science, technology, engineering and math) and how their expertise is being used by the global hit series The Walking Dead.

Health-Ade Kombucha wants consumers to know that its probiotic beverages are good news for guts everywhere.

Sexual wellbeing brand Lovehoney has launched a billboard campaign to help consenting adults turn off Google SafeSearch to find its sex-positive content and products.

Major brands are increasingly falling foul of the Advertising Standards Authority in the UK over environmental claims made in their ads. No matter how well-intentioned your message, there are rules to follow if you don't want to see your ad banned next. So here's the ASA's director of complaints and investigations Miles Lockwood on the pitfalls you must avoid.

With Wimbledon only a matter of weeks away, the All England Lawn Tennis Club (AELTC) has released an animated spot to celebrate 100 years since the opening of the Centre Court at Church Road.

The Lego Group is marking Pride Month with an invitation to LGBTQ+ families to express themselves through a new vocabulary of play.

This Girl Can and Strava have announced the launch of their ‘Make Your Comeback’ campaign, which aims to build up women’s confidence and encourage them to get active again following the impact of the Covid-19 pandemic.

Climate tech startups Doconomy and Kayrros have launched ‘The 2030 Forecast,’ a first-of-its-kind initiative that uses outdoor digital displays to show a weekly snapshot of Sweden’s carbon emissions footprint.

A question often asked to marketers is how much do consumers care about the oft-fought social media trials and battles? Do they care enough for it to alter business outcomes, and influence brand love and loyalty? Deepti Karthik, senior vice-president marketing at DaMensch India, a D2C menswear brand, talks about what increasingly matters to the post-Covid consumer, and what marketers should do.