Page 29 - Rand Purpose News Today

Global beverage brand Heineken, as well as its agency partner Publicis Worldwide, is tackling the topic of work-life imbalance in a new ad that humorously features a high-tech bottle opener that immediately shuts all work applications when a bottle of beer is opened with it.

Ben & Jerry’s — the beloved ice cream brand that calls itself “an aspiring social justice company” — is advancing its racial equity objectives through a new hiring program that aims to match young people at risk for incarceration with valuable, long-term job opportunities.

Fast-food chain McDonald’s, along with its agency partners Ready 10 and Leo Burnett, has joined in the Jubilee celebrations in the UK by giving its iconic ‘I’m Lovin’ It’ jingle a royal makeover, changing one of its menu items and even giving consumers a taste of what it feels like to dine like a royal.

Mars-owned chocolate brand M&M’s is putting music, entertainment and inclusivity at the heart of its new brand platform.

Are you crisp-in or crisp-out when it comes to your sandwiches? Walkers, alongside its agency VCCP London, is reigniting the debate with a new ad that sees a whole load of famous faces weighing in.

Nomad Foods is planning a shift in its marketing strategy to focus on sustainability for its slate of brands. The move has seen it expand the remit of ad agency McCann.

As the UK gears up to celebrate The Queen’s Platinum Jubilee bank holiday weekend, marketing network The&Partnership has launched a series of ads to promote editorial coverage of the festivities from The Times and The Sunday Times.

The Ukrainian media industry has penned a manifesto listing practical ways the global market can offer its support to Ukraine.

Activista LA co-founder, Beto Fernandez, shares the guiding principles helping his agency create maximum impact for its for-purpose brand clients

Over three quarters of women (76%) have made changes to their lifestyle as a result of experiencing the menopause. That presents marketers with a challenge – how to communicate with a demographic that has shifted its behaviors – but also with the opportunity to speak to that audience in a way that genuinely caters to their needs.