Page 31 - Rand Purpose News Today

This weekend marked the opening of the Louis Vuitton x Nike ‘Air Force 1’ exhibition in Brooklyn to the delight of fashion fanatics and sneakerheads.

Motor shows are one of the biggest events for the automotive industry, but not all attendees come to see the latest in cars. Many also come to see the ‘booth babes,‘ known in Thailand as the ‘pretty.’

Esi Eggleston Bracey, Unilever’s executive vice-president and chief operating officer of beauty and personal care, has been named Marketer of the Year by the Advertising Club of New York. The Drum catches up with Bracey on what drives her and what’s next.

The majority of today’s marketers are worried about diversity and cultural nuances in ads, saying they “fear getting it wrong,” according to a new survey from the Unstereotype Alliance. In the face of continued challenges, the alliance’s chair, and former chief marketing officer at Unilever, Keith Weed assures those wary chief marketers that marketing can be “noble again” if they take action.

Jessica McGlory was recently named as one of the Ad Club’s ‘Advertising People of the Year.’ We spoke with her to learn more about what’s driven her to thrive in a rapidly-changing industry.

The Glenlivet whisky has ‘infiltrated’ Google search algorithms to challenge the perception of the stereotypical whisky drinker.

With a series of black and white photographs from creative agency We Believers, Burger King Mexico is highlighting its recent pivot to a ‘cleaner’ menu – absent of preservatives.

The FT has partnered with The Drum Awards for Marketing once again to recognize the importance of long-term thinking, investment and planning. Here, we meet the brand nominees in the running this year.

The Drum’s Design Awards are the best showcase of the aesthetics of advertising. Every year our judges pore over hundreds of entries that each exemplify the very best mix of execution, art and commerce.

In a fun new campaign, Lego is encouraging kids to ‘Brick the Rules’ and get their creativity flowing through play.