Page 30 - Rand Purpose News Today

On this week's episode of The Drum Show we hear from a panel of experts about how live events are surging back to life in the wake of the pandemic.

Paddy Power, alongside creative agency Octagon, has launched a cringeworthy campaign that highlights the awkward moments in our lives.

A survey commissioned by the IPA has revealed that shoppers want brands to focus on fair pricing and value rather than entertainment amid the cost-of-living crisis.

VMLY&R is expanding its unit committed to helping brands accelerate their DE&I efforts. The Drum questioned Debbie Ellison, global chief digital officer at VMLY&R Commerce, who is leading The Inclusion Experience practice and bringing its expertise to clients.

VMLY&R is expanding its unit committed to helping brands accelerate their DE&I efforts. The Drum questioned Debbie Ellison, global chief digital officer at VMLY&R Commerce, who is leading The Inclusion Experience practice and bringing its expertise to clients.

Independent creative agency Anchor Worldwide has developed an art-meets-guerrilla marketing campaign to combat the spread of Asian American Pacific Islander (AAPI) hate crimes in New York after the pandemic sadly resulted in a spike in instances of this behavior.

To warn drivers about the dangers of texting and driving, Chevrolet Brazil has created the WhatsApp racing game Zap Games.

Pantene has released the latest chapter of its ‘Hair Has No Gender’ initiative, which explores the power of hair when it comes to identity and self-expression. This installment focuses on LGBTQ+ workers and encourages organizations to create safer and more inclusive workplaces where members of the community can express their full identity.

After a decade of sponsoring the Super Bowl halftime show, Pepsi announced this week that it will step away from backing the stellar entertainment break. It will, however, remain the lead soft drink brand for the NFL.

Reality star and businesswoman Kim Kardashian has teamed up with plant-based food brand Beyond Meat as its ’chief taste consultant.’