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Every Wednesday, The Drum picks the top global campaigns from our Creative Works.

The three-month ‘Paywall Down’ initiative from L’Oréal Paris has opened up articles about sexual harrasment to millions of readers in Brazil.

Just Eat, alongside creative agency partner McCann London, has enlisted pop star Katy Perry to perform her rendition of its ‘Did Somebody Say’ jingle.

In its first ad for hygiene and health company Libresse, creative agency Mother has launched a campaign aiming to bring awareness to the brand’s period pants titled ‘Intimawear.’

Following a pledge made at Cop26 to increase youth representation within its organzation, The Body Shop is taking inspiration from the next generation by bringing them into the boardroom. Its UK and Ireland managing director Maddie Smith explains.

Fed up with the saltiness of their peers, throngs of gamers are now spending more time on ‘low-sodium’ subreddits, which specifically aim to promote an air of supportive, lighthearted fun.

Cadbury, alongside agency partner VCCP, has partnered with The Prince’s Trust, Helen Mirren, Ian Wright and other famous faces on its latest campaign, which aims to help young people tackle self-doubt.

Giving an instant nostalgia hit, cereal brand Weetabix has taken the classic story of The Three Little Pigs and changed up the ending in its latest ‘Have you had your Weetabix?’ campaign by creative agency BBH.

Our new film starring & directed by Spike Lee will leave you guessing. #nike50

United Airlines has gone wheels-up with its first national advertising campaign in nearly a decade. The fully-integrated campaign, called ‘Good leads the way,’ takes off at a time when commercial air travel is reaching historic new heights amid the waning Covid-19 pandemic.