Page 34 - Rand Purpose News Today

Asics is building mental health into all its athletes’ contracts in a bid to improve protection and support within the sports industry.

Right now, CMOs are investing in a huge array of rapidly-evolving marketing technology platforms. The promise from vendors is that this will transform the way they work, increase efficiency and deliver a step-change in performance and results.

Meta wants to be the primary architect of the metaverse and one of the leaders in the future of web3. But its vision for the future of technology and ownership is sharply at odds with many web3 true believers. Here are some of the challenges that the company formerly known as Facebook will face, and how it’s planning its next steps.

Gwyneth Paltrow’s Goop has partnered with not-for-profit organization Baby2Baby to shine a light on the fact that in over half of US states, diapers are taxed at the same rate as luxury goods, rather than being treated as essential items like medicine or groceries.

Tesla has a proud anti-advertising strategy and been built instead on its founder’s fame. But with Elon Musk’s Twitter takeover at risk of alienating its core (left-leaning) customer base, Daniel Binns, chief executive officer at Interbrand New York, argues that it’s time Tesla bosses started properly managing the brand.

Coca-Cola is unveiling its first consistent, global ad platform for its $20bn Sprite brand. ‘Heat Happens’ will roll out across 200 markets, along with a new Sprite logo and visual identity. The historic campaign is the first created from scratch by WPP’s Open X team.

Every Wednesday, The Drum picks the top global campaigns from our Creative Works.

A tweet of 25 pairs of breasts has landed Adidas with an ad ban from the UK watchdog after complaints it was “gratuitous” and inappropriate for children.

The official beer partner of the O2, Budweiser, is supplying Ukrainian beer brand Chernigivske at the venue's London location in an effort to support humanitarian relief efforts amid the ongoing conflict against Russia.

The Drum sits down with the managing director of Johnson & Johnson’s pharmaceutical division in India to find out how the multinational is harnessing the power of music, youth and influencers to combat tuberculosis in the country.