Page 36 - Rand Purpose News Today

Phil Christer is Managing Director at Amazon Ads UK

A number of brands that recently introduced policies to expand employees’ access to reproductive care in light of restrictive state-level legislation like Texas' Senate Bill 8 have remained mum on the leaked US Supreme Court draft opinion indicating that Roe v. Wade is poised for reversal. However, a small contingent of brands are voicing support for abortion rights — and putting their money where their mouth is.

Every Wednesday, The Drum picks the top global campaigns from our Creative Works.

The PepsiCo-owned sparkling water brand is launching a new campaign to sponsor journeys aimed at boosting mental health during the ‘Great Reshuffle.’

ConnectRN, an online platform dedicated to helping nurses find work, has unveiled ‘Nurses Weak Gifts’ – a vow to exchange weak gifts with proper presents.

Companies that can claim to be a leading solutions provider across the entire digital customer journey are thin on the ground. Achieving digital customer engagement is challenging both in its complexity and ever-changing nature, with shifting consumer preferences and new technological innovations demanding unprecedented agility and insight from marketers, customer experience (CX), and customer service providers alike.

Now more than ever, consumers are telling brands: “basta de tonterías” — cut the bullshit — when it comes to cultural appropriation. So this year, in honor of Cinco de Mayo — a celebration commemorating Mexico's 1862 victory over the French Empire at the Battle of Pueblo — brands are ditching the offensive costumes and celebrating the rich stories, culture and flavors of Mexico. Here are some of the best Cinco de Mayo campaigns of the year.

Liverpool FC manager Jürgen Klopp has returned as Erdinger Weissbräu’s brand ambassador in a new spot for the brewery’s ‘Never Skim a Erdinger’ campaign.

The psychedelic industry could revolutionize mental healthcare. Compounds like MDMA and psilocybin are rapidly being pushed through clinical trials and have already been embraced by numerous cities and states across the US. With the psychedelics gold rush upon us, experts are warning about the need for marketers to prioritize sober education over intoxicating profit.

The American automaker tapped culinary creators at Ghetto Gastro, tattoo artist Suro Shinn and musicians Imani Lauren and Kaelin Ellis to bring their unique talents to Ford front trunks, or frunks, to showcase the electric power and additional space they supply.