Page 38 - Rand Purpose News Today

At-home fertility testing company Legacy says it has been banned from using the word ‘sperm’ in many of its US creative campaigns, despite it being the anatomically correct term.

The Drum’s Ad of the Day highlights work that stands head and shoulders above the rest. Today’s winner is ‘Welcome To Malibu’ by Wieden+Kennedy London for Malibu.

Femtech has always been a pioneer of brands interacting with women authentically, and creating communities where women feel they are being candidly represented. However, Lolly Morris, head of design at Iris, feels some brands have taken this movement too far, and in their quest for authentic representation have ended up trivializing serious medical issues.

British brands have been warned that they must adapt marketing communications to take into account the cost-of-living crisis if they are to remain relevant to consumers in a new era of high inflation.

The Drum’s Ad of the Day highlights work that stands head and shoulders above the rest. Today’s winner is ‘Stay In The Game’ by Grey London for Pringles.

With a staggering 1.9bn websites in existence and ballooning asset sizes for ads and webpages, digital now accounts for more carbon emissions than the aviation industry. As part of The Drum’s Digital Advertising Deep Dive, Siji Onabanjo of digital transformation agency Cyber-Duck looks at why – and how – we can tidy up the web to benefit business and the planet.

Here’s a round-up of the best activity for Earth Day 2022.

On this week’s episode of The Drum Show, Chris Sutcliffe, senior reporter for tech at The Drum, is joined by a panel of experts to discuss the influencer pay gap, and ask whether the industry is doing marketing around religious festivals right.

Mattel has made a play for Barbie loyalists and royalists by molding a representation of UK monarch Queen Elizabeth II in plastic to mark the upcoming Platinum Jubilee.

Public pressure on brands to ‘walk the talk’ on climate change may be insufficient to spur meaningful action, according to a hard-hitting new report. On the eve of Earth Day, Forrester disclosed the troubling fact that just 24% of online adults in the UK believe brands ought to take a stand on climate change.