Page 39 - Rand Purpose News Today

Budweiser has switched from fueling the confidence of beer drinkers to fueling the bars, stadiums and other venues in which they sit under a global renewable electricity program.

Sustainability review platform wherefrom.org has called out brands that make a song and dance about their green credentials with a karaoke-style takedown.

With brands taking more work in-house (from social and creative to tech), digital agencies may be taking a moment to consider their offering. For our Deep Dive into Digital Advertising, James Addlestone of agency Journey Further argues that they shouldn’t kick against the in-housing trend, but consider what it says about agencies and their place in the world.

Things are moving fast in the metaverse, and in the wider world of Web3 as a whole. Depending on who you ask, this futuristic, blockchain-based space is either the next big thing for marketing — and for almost everything else — or an overhyped fad. Here’s what you need to know from this past week:

Following weeks up publicly criticizing Disney for its opposition to the state’s ‘Don’t Say Gay’ bill, Florida Governor Ron DeSantis is now positioned to deliver a major blow to the entertainment company’s autonomy and financial power.

Rapp won the ‘Best Paid Social’ category at The Drum Awards for Digital Advertising 2022 with work for The Big Issue. Here, we find out more about what went into this successful project.

Mastercard chief marketing officer and president of the World Federation of Advertisers Raja Rajamannar spells out his views on balancing relevance with consumer privacy, the role of blockchain in creating a better, more ethical marketing ecosystem and the future of the metaverse.

Every Wednesday, The Drum picks the top global campaigns from our Creative Works.

The age of streaming and Covid-19 has made it difficult for many musicians to earn a living and develop deep connections with fans. Web3 is poised to change that.

Florida state senators today voted to approve a proposal by governor Ron DeSantis to repeal special tax and self-governance rights for the Walt Disney Company in the state. The proposal, introduced in response to Disney’s opposition to the state’s recently-passed and highly controversial ‘Don’t Say Gay’ bill, could impose millions more in taxes on the corporation and disrupt the local economy. Political strategists and PR pros weigh in on how Disney will be impacted if the bill passes ...