Page 41 - Rand Purpose News Today

A sceptic might say that Facebook rebranding as Meta to demonstrate the interoperability of its platforms was a cynical PR stunt to mitigate the likelihood of antitrust proceedings.

Smoothie King strayed from its health-conscious origins and gained a reputation for sugary drinks packed with artificial colors and flavors. But that era is dead, according to chief marketing officer Rebecca Miller. The brand is investing big in cleaner ingredients, product offerings that speak to consumers’ unique fitness and wellness goals, and new models of business including a just-launched smoothie subscription service.

One goal of the metaverse is to replicate the feeling of real-world connection by creating immersive virtual environments. But it may also make the internet more accessible to the more than one billion people who struggle to interact with digital content each day due to neurodivergence, disability or other impairments.

Consumers should choose “infinitely recyclable” aluminum over plastic. This is the message that canned water brand Liquid Death has tapped adult film star Cherie DeVille to deliver in its latest edgy ad efforts.

Garden care company Evergreen has unified its Substral and Fertiligene brands under one Miracle-Gro masterbrand in a bid to seed a new relationship with gardeners.

American personal care brand Schick has unveiled a cheeky campaign to promote its new bamboo razor, featuring 2 Broke Girls star Beth Behrs. The spot jeers at condescending environmentalism while promoting the small switchover to a more sustainable grooming tool.

The way that consumers discover and buy products has changed for good and brands need to act fast if they want to get in on the action. The power of influence is now with the community at large – so how can brands harness the power of community commerce to drive results?

As the war in Ukraine continues to escalate, Kyiv-based agency Drama Queen has established a charitable foundation to deliver aid from around the globe to the people who need it most.

The partnership with the restaurant chain’s new agency of record Pereira O’Dell kicks off next week with ‘Let’s put a smile on your plate.’ This campaign aims to highlight social connections forged over food.

More than $137.4 million is set to be wasted by advertisers in the Asia Pacific in January to March 2022 quarter because of complacency and limitless spending, according to a report.