Page 43 - Rand Purpose News Today

Omega recently partnered with Swatch for the launch of a co-branded budget watch. It was an instant sell-out. But Dominique Touchaud, the former director of global advertising for Swatch and current founder of Shokunin Marketing, argues the deal missed the mark.

The Drum’s Ad of the Day highlights work that stands head and shoulders above the rest. Today’s winner is Oreo’s ‘The Note’ by Alice Wu.

Elon Musk has been appointed to the Twitter board and vows to bring in “improvements” to the service.

The campaign from the Frito-Lay-owned brand includes a “reimagined” version of Take Me Out to the Ballgame performed by award-winning singer Normani.

The electric vehicle revolution is under way. Here’s a glimpse at how brands across industries are joining the movement (and how yours can too).

Last year, the Advertising Standards Authority (ASA) and Competition and Markets Authority (CMA) announced a crackdown on ‘greenwashing ads’. Since then there has been a spike in brands falling foul of the new rules. The World Federation of Advertisers has now issued landmark guidance on how brands can make sure environmental claims featured in their marketing communications are credible for both consumers and regulators.

Busch Light has urged those enjoying the great outdoors to pee in a can using its bespoke ergonomic funnel attachment instead of on trees – which it claims is harming the environment.

On this week's episode of The Drum Network Podcast we discuss whether agency business models are agile and resilient enough to fit clients' needs.

Peroni Nastro Azzurro has launched an ad campaign celebrating its alcohol-free variant.

The consumer technology and durables sector faces massive challenges in 2022. After huge growth last year, it now sees a marked deceleration, exacerbated by inflationary pressures and geopolitical instability. And, as Covid-19’s grip eases, new lifestyle patterns emerge.