Page 45 - Rand Purpose News Today

Two advertising ecosystems are converging and colliding on TV screens across Europe. Connected TVs are the focal point for many of the most important debates about the future of media, impacting media measurement, the growth of addressable advertising, converged planning and buying across TV and digital media, the use of data to support targeting, the future of the TV trading model, and the relationships between TV platforms and media owners.

1990s and 2000s nostalgia is having a moment in the zeitgeist. Now Sonic is tapping into the trend with its new ‘Slush Ring.’

It may be hard to envision the future but, as marketers, we’re always trying to be one step ahead of the curve. That means looking ahead to the end of the decade to imagine what 2030 (and beyond) will look like. To do that, marketers need look no further than Generation Alpha – who are redefining the expectations of customer experience (CX).

PepsiCo-owned brand SodaStream has teamed up with former Baywatch star David Hasselhoff and nonprofit SEE Turtles to fund sea turtle conservation efforts.

Carnival Cruises is partnering with renowned photographers to literally change the way travel looks. Today, it debuts the ‘All-inclusive photo project,’ an open-source database of images featuring underrepresented and historically marginalized groups. Here are the details and why this marks an important next step for the brand's ‘Journey WonderFull’ initiative.

Tiger has launched a campaign to mark the end of Covid-19 restrictions of no alcohol after 10.30 pm on 29 March.

At The Drum, it is our ethos that marketing can change the world and that belief has never been truer than over the past few years, during which marketing techniques have been used to protect and inform the public, reinvent OOH to advance charitable campaigns and to upend the status quo around streaming and linear television revenue.

After a series of major M&A moves in the gaming sector, Sophie Harding, head of futures and innovation at Mindshare UK, looks at the landscape for brands and where the big opportunities lie.

Crypto.com looked to gain social currency by displaying a more altruistic bent in light of the war in Ukraine with an ad spot during the Oscars on Sunday. However, this work echoed a popular scam running on Facebook just a week earlier where the perpetrators solicited fake donations for the conflict while posing as the platform.

Applebee’s Neighborhood Grill + Bar grabbed the attention of the world last week when a franchisee exec encouraged restaurant managers to hire staff at lower wages to take advantage of rising inflation. Now the company has acted.