Page 47 - Rand Purpose News Today

Ads by major brands including Innocent Drinks, Oatly, Hyundai and Shell have been ruled ‘greenwashing’ by the Advertising Standards Authority (ASA), as the watchdog continues to crack down on misleading environmental claims, saying it “won’t hesitate to take action against any ads that break our rules.”

Snow Tha Product’s new single – titled Cobrar – celebrates family, perseverance and identity. The creative for the new release was produced in collaboration with PepsiCo-owned Rockstar Energy.

As the beverage category grows increasingly crowded, industry mainstay PepsiCo is investing in hybrid models of marketing and communications and eyeing the promise of web3. Lou Arbetter, the vice-president of content and production at PepsiCo Beverages North America, explains what success looks from his vantage point.

Nike claims that nearly 7 million people from around the world have visited Nikeland, its metaverse store, since it opened five months ago.

Welcome to Award Winning Stories, a regular video series exploring the stories behind some of the winning work from The Drum Awards.

Each week, we ask agency experts from across the world and the ad business for their take on a tough question facing the industry, from topical concerns to perennial pain points as part of our How do you solve a problem like... series.

Marie Claire Ukraine’s editor-in-chief Iryna Taterenko says her team of journalists – more used to writing about celebrities and fashion trends – have found themselves on the frontline covering the conflict in the country. She shares her story on The Drum Show.

Connected TVs are the focal point for many of the most important debates about the future of media, impacting media measurement, the growth of addressable advertising, converged planning and buying across TV and digital media, the use of data to support targeting, the future of the TV trading model, and the relationships between TV platforms and media owners. Two advertising ecosystems are converging and colliding on TV screens across Europe.

As third-party cookies deprecate in 2023, marketers face many challenges for creating hyper-targeted, measurable digital marketing campaigns. Companies are striving now to determine how to continue delivering personalized experiences while tracking return-on-investment (ROI) and protect revenue generation while adapting ad targeting capabilities. They’re also thinking about how to ensure the consistent and effective flow of data downstream, and what compliance solutions are still needed (a coo...

Bumble is continuing its efforts to challenge the ‘traditional’ rules of dating with an all-too-relatable print campaign by copywriters Oli Beale and Alexandre Holder.