Page 44 - Rand Purpose News Today

British designer Paul Smith has gathered a group of disparate social media personalities to demonstrate how individuality and personal passions, not following the crowd, are key to staying true to yourself. This includes TikTok sensation Francis Bourgeois, a self-confessed trainspotter.

No industry is evolving faster than automotive as it wrestles with net zero, new business models and advanced tech. But what does this mean for marketers? Will they have to transform their approach to reflect the transformation of the ultimate mobile device – the car? The Drum joined forces with Waze and Citroen to find out.

In addition to its many other listed skills, LinkedIn now cites ‘Dyslexic Thinking’ among the talents its users can claim. The new label, which is live from today (March 31), seeks to destigmatize dyslexia among employers and the wider public as part of a campaign by charity group Made by Dyslexia. To support the effort, Dictionary.com has also redefined the term as ‘strengths in creative, problem-solving and communication skills’.

While influencer marketing has revolutionized the way that brands engage consumers, the B2B world has been slow to wake up to the possibilities of the creator economy. As part of The Drum’s Digital Transformation Festival, LinkedIn’s head of creator economy in EMEA and LATAM, Julien Wettstein, and The Drum B2B Award winner and strategy director of The Croc, Jack Trew, spoke to The Drum’s US reporter Kendra Clark about how that is changing.

Things are moving fast in the metaverse, and in the wider world of Web3 as a whole. Depending on who you ask, this futuristic, blockchain-based space is either the next big thing for marketing — and for almost everything else — or an overhyped fad. Here’s what you need to know from this past week:

Talent churn and worker retention is now the primary concern for maketers, according to a new survey by ID Comms, driven by the ongoing ‘great resignation’ has pushed that concern to the fore.

To mark Trans Day of Visibility on March 31, US-based LGBTQ+ healthcare provider Folx Health has revealed a series of bold billboards in states where anti-LGBTQ+ legislation has been recently put in place.

Celebrity Cruises is partnering with renowned photographers to literally change the way travel looks. Today it debuts the ‘All-inclusive photo project,’ an open-source database of images featuring underrepresented and historically marginalized groups. Here are the details and why this marks an important next step for the brand’s ‘Journey WonderFull’ initiative.

Baby and parenting brand Tommee Tippee has launched ‘The Truth Is’ campaign to make the treacherous online world a better place for parents.

For today’s Digital Transformation Festival keynote, The Drum spoke with acclaimed author and advisor Rishad Tobaccowala to discuss the challenges and opportunities that brands are facing in this era of profound and rapid change. Here’s what we learned – to watch, click here.