Page 42 - Rand Purpose News Today

Depicting a very familiar scenario of parcels being delivered to the wrong house, what3words is launching its latest campaign to show how its location technology can help make life simpler by getting things to exactly the right place.

Hibs and Hearts football players are setting aside their on-field differences during the Edinburgh derby on Saturday by wearing ‘The Extra Time Badge’ on their shirts to promote awareness and education of the Cardiopulmonary resuscitation (CPR) procedure.

In an effort to reduce the amount of false and misleading claims about the climate emergency found on its site, Pinterest is rolling out a climate misinformation policy.

Things are moving fast in the metaverse, and in the wider world of Web3 as a whole. Depending on who you ask, this futuristic, blockchain-based space is either the next big thing for marketing — and for almost everything else — or an overhyped fad. Here’s what you need to know from this past week:

For brands to be successful on TikTok, they need to be willing to loosen the reins a little and trust the voice of creators to deliver their brand message in a simple, reactive, authentic way.

Having recently created a lauded campaign for CRIS Cancer Foundation that asked people to battle against leukemia in a modified version of video game Doom Eternal, Malcolm Poynton of Cheil asks what charities must do to find support from a new generation.

Founded in 1946, Mind is among the UK’s foremost mental health charities. After two years of supporting people through the Covid-19 pandemic, it has emerged on the other side with a fresh brand strategy and a newly-appointed creative agency in Publicis’s Langland. We sat down with Jennifer Walters, the organization’s associate director of external relations, to discuss the brand’s roadmap for addressing the UK’s mental health crisis in the coming years.

Creating is better when it’s done together, says Logitech for Creators in a new campaign designed to raise awareness of the brand within the powerful creator community.

Tony’s Chocolonely has accused rival chocolate maker Mondelez of “directly driving” farmers to use child labor and demanded “less talk more action” from the brand following a Channel 4 Dispatches exposé of Cadbury’s supply chain.

Sure deodorant is on a mission to challenge what it means to be a ‘mover’ in its relatable new spot created alongside agency partner AMV BBDO.