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Welcome to Award Winning Stories, a regular video series exploring the stories behind some of the winning work from The Drum Awards.

Travel was hit hard by the pandemic. Lockdowns and other restrictions decimated business for airlines, accommodation providers and countless businesses downstream of the travel industry. Recovery has been slow in the pandemic’s long tail, with continued trepidation now exacerbated by inflation and cost-of-living crises. Many marketers have been closely involved in travel clients’ pivots, survival strategies and (now) regrowth plans. We asked five experts from The Drum Network: what should ma...

Macmillan Cancer Support is continuing to shine a light on the range of services on offer to people living with cancer in a new campaign by creative agency partner AMV BBDO titled ‘Whatever You Need’.

The new campaign, launching today, seeks to market Gatorade to athletes of all disciplines.

The tech and media company’s chief marketer describes the new Web3 activation as “the anti-metaverse.”

Things are moving fast in the metaverse, and in the wider world of Web3 as a whole. Depending on who you ask, this futuristic, blockchain-based space is either the next big thing for marketing — and for almost everything else — or an overhyped fad. Here’s what you need to know from this past week:

This weekly magazine show seeks to prove that marketing can change the world with a tour through the biggest stories of the marketing and media worlds. In this episode, senior tech reporter for The Drum Chris Sutcliffe is joined by chief exec of Digital Voices Jennifer Quigley-Jones and editor-in-chief of The Drum Gordon Young to go over three key stories from the previous week.

When life throws one of its inevitable curveballs your way, it can help to look for a silver lining. This is the premise behind the new campaign from sparkling water brand Bubly, which encourages us all to ‘see the Bubly side.’ The year-long campaign, launching today, reprises beloved crooner Michael Bublé’s role as brand spokesperson.

Global beer brand Miller Genuine Draft, alongside creative agency partner BBDO Zagreb, has just dropped its latest ad campaign that takes inspiration from youthful free thinkers.

Things are moving fast in the metaverse, and in the wider world of Web3 as a whole. Depending on who you ask, this futuristic, blockchain-based space is either the next big thing for marketing — and for almost everything else — or an overhyped fad. Here’s what you need to know from this past week: