Page 37 - Rand Purpose News Today

With Eid upon us, Ogilvy’s vice-president of Islamic marketing Shelina Janmohamed discusses what brands can learn from the first post-pandemic Ramandan.

Confectionary company Hostess Brands, the parent firm behind Twinkies, Ding Dongs and Ho Hos, has announced that it will no longer advertise to children under the age of 13.

Fast-casual Mexican chain Chipotle is one of a growing number of brands joining BeReal, a new anti-filter, anti-influencer social media platform designed to promote authenticity online. Though the app doesn’t offer pay-to-play advertising options, Chipotle and others are finding unique ways to promote their brand and capture user attention – by leaning into the platform’s ethos of transparency.

Things are moving fast in the metaverse, and in the wider world of Web3 as a whole. Depending on who you ask, this futuristic, blockchain-based space is either the next big thing for marketing — and for almost everything else — or an overhyped fad. Here’s what you need to know from this past week:

Heineken Brazil has aired a completely black ad. The beer brand wanted to raise awareness and invite Brazilians to participate in its Green Energy Project.

Disney took a stand against Florida governor Ron DeSantis and, frankly, they shouldn’t have, writes Brand Keys founder Robert Passikoff. Here’s why brands should stick business excellence and avoid unwinnable political fights.

A new poll reveals that web users, though still largely reliant on Google for search, are growing increasingly concerned about data privacy – and are experimenting with challenger search engines including DuckDuckGo and Brave, which promise built-in privacy protections.

Femtech has always been a pioneer of brands interacting with women authentically, and creating communities where women feel they are being candidly represented. However, Lolly Morris, head of design at Iris, feels some brands have taken this movement too far, and in their quest for authentic representation have ended up trivializing serious medical issues.

The story of man versus mouse is going to be one for the ages, writes Aaron Kwittken, founder of KWT Global. While Governor Ron DeSantis’ motives may not be what they seem, Disney’s intentions are pure and will likely be rewarded in the future.

“Change and evolution are the only constants today,” says Jeff Stelmach, global president of Spiro, part of the global event management company GES. “We’ve had to embrace change to make things work for clients instead of letting change happen to them.”