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Are Super Bundles the Future of Subscription-Based Streaming?

Churn is an unavoidable fact of life for streaming services, and much of the strategic thinking that goes into trying to make SVOD profitable focuses on how to minimize its impact, whether by offering more content, incorporating ad tiers, or entering into various bundling scenarios. So whats working in 2024 and what isnt? Five leading M & E analysts-ESHAPs Evan Shapiro, Ericksons Paul Erickson, Dataxis Ophelie Boucaud, TVREVs Alan Wolk, and Hubs Jon Giegengack-discuss current strategies to ward ...
United States Jon Giegengack Revry Lashawn Mcghee Starz Rob Collins Roku Randy Ahn Philo Adam Salmons

Telcos and Streaming Service Super-Bundling

How significant will telco-centered superbundles-where the likes of T-Mobile or Verizon package streaming channel subscriptions with their services-prove in the expansion of the streaming ecosystem in the years to come, and what types of partnerships is it likely to include? Bangos Anil Malhotra, Starz Rob Collins, Revrys LaShawn McGhee, and Reality Softwares Nadine Krefetz discuss in this clip from Streaming Media Connect 2023.
United States Nadine Krefetz Roku Randy Ahn Lashawn Mcghee Philo Adam Salmons Rob Collins

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Is Too Much Choice Making OTT UX Unmanageable?

How much choice is too much choice for OTT media and entertainment consumers? Is content and channel overwhelm ruining the user experiences for OTT audiences who just want to find something to watch? And is more bundling the solution? Find out what Media Cartographer Evan Shapiro and Applicaster Co-founder Jonathan Laor have to say on the subject in this clip from Streaming Media Connect 2023.
Hartbeat Solan Strickling Evan Shapiro Philo Thijs Lowette Philo Adam Salmons Roku Randy Ahn Jonathan Laor

Discovery+ becomes The Roku Channel's first premium subscription offering an ad-supported plan – TechCrunch

Roku and Warner Bros. Discovery announced today that discovery+ has launched as a Premium Subscription on The Roku Channel. Discovery+ will add its 70,000 episodes of network shows along with over 200 originals, making it the largest mixture of library titles on The Roku Channel. Roku says both the ad-free ($6.99/month) and ad-supported ($4.99/month) versions […]
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