PRIME is a phenomenon. The brand has risen to become a major player in the sports drink category and is generating hundreds of millions of dollars in revenue. What makes it so special? The hosts unpacked PRIME’s appeal and remarkable success. They also highlighted a viral Doritos-flavored spirit, key details to include in investor pitches and a new Girl Scout cookie-inspired snack.
Jane Miller and Adam Hertel, the CEO and Chief Sales Officer, respectively, of Rudi s, discussed their plan to breathe new life into the legacy bakery brand, how they identified its most pressing issues, why they are emphasizing innovation and how Rudi’s is working closely with retail partners to develop new products that can resonate with new and existing consumers.
In the midst of our Winter 2023 events, the hosts highlighted the brands that triumphed in the NOSH Pitch Slam along with BevNET’s Cocktail Showdown and New Beverage Showdown. They also spoke about the palpable energy and enthusiasm at the events and why a new generation of THC-infused beverages indicates a promising future for cannabis drinks.
Jimbo Someck, the founder of natural grocery chain Jimbo’s, chronicled the origins of his interest in organic food and retail, how he and his team evaluate novel ideas and products, and how he leverages his influence to promote values that he is passionate about, including regenerative agriculture.
The hosts discussed a planned merger between upscale corner store retailers Foxtrot Market and Dom s Kitchen & Market, munched on international snack brands and recalled a time when BevNET briefly entered the bar business.