Rinaldo Made News Today

Rinaldo brought home $28 million in endorsements last year. add that to the $52 million he made on the field. thats 80 million bucks making him the second highest paid athlete in the world. >> definitely, yes. >> reporter: rinaldos brand has made him the sports most famous star. hes known a stunning 84% of the worlds population. thats according to sports marketing company repacon. has nearly 27 million twitter followers. he started his own line of underwear. [ whistle ] >> reporter: his own maga...

Star, rinaldo made his name at manchester united where he reportedly brought over $238,000 a week. that made him the highest paid player in history. but he became the most expensive footballer ever when he moved to real madrid, a transfer worth $132 million. hes currently signed to a five-year, $206 million deal. >> a lot. >> reporter: rinaldo won soccers highest individual award last year for the second time. go ahead and ask him whos the best in the business. >> i think its me. >> reporter: he...