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Can third-party certification protect against greenwashing allegations?

Increased scrutiny of environmental sustainability claims by regulators and competitors has many brands turning to third-party certifications to reassure consumers about claimsโ€™ veracity and to protect against litigation โ€“ but recent movements in the courts suggests external certifications may not provide the level of reassurance companies seek.
United States States Futureproofing Sam Jockel Rachel Lowe Rainforest Alliance During Foodnavigator United States

Can third-party certification protect against greenwashing allegations?

Increased scrutiny of environmental sustainability claims by regulators and competitors has many brands turning to third-party certifications to reassure consumers about claimsโ€™ veracity and to protect against litigation โ€“ but recent movements in the courts suggests external certifications may not provide the level of reassurance companies seek.
United States States Futureproofing Sam Jockel Rachel Lowe Rainforest Alliance During Foodnavigator United States

Watch this week: FoodNavigator-USA's digital summit explores trends in food-tech, food as medicine and the circular economy

This week, join FoodNavigator-USA and stakeholders across the supply chain, including Eat Just, The Hartman Group, Oishii, NotCo, Instacart, NIQ, Consumer Brands Association, FMI โ€“ The Food Industry Association, Cargill and more for our three-day Futureproofing the Food System digital summit.
United States Elizabeth Crawford Lesli Esposito Nick Markman Linda Alvarez Kevin Kenny

Futureproofing the Food System: Discover how regulators, litigators & consumers evaluate sustainability claims

Food and beverage companies adopting more sustainable business practices, including more environmentally-friendly packaging and reducing emissions across their supply chain, are eager to share successes with consumers โ€“ but doing so can, and has, landed companies in hot water for alleged greenwashing.
United States Sam Jockel Leslie Esposito Rachel Lowe National Programs Federal Trade Commission

Futureproofing the Food System: Discover how regulators, litigators & consumers evaluate sustainability claims

Food and beverage companies adopting more sustainable business practices, including more environmentally-friendly packaging and reducing emissions across their supply chain, are eager to share successes with consumers โ€“ but doing so can, and has, landed companies in hot water for alleged greenwashing.
United States Leslie Esposito Sam Jockel Rachel Lowe Better Business Bureau National Advertising Review Board Federal Trade Commission

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Sam Jockel, Author at SmartCompany

ParentTV founder Sam Jockel first entered the digital world in 2010 when she started Facebook page ALDI Mum, which grew to 170,000 followers and counting. In 2012, she co-founded social media agency Good Funny Smart, and established the online community School Mum. In 2017, she ventured into the startup world and launched ParentTV, a video streaming website personalising parenting advice from the world's leading research-based parenting experts via any digital device.
Sam Jockel Good Funny Smart

Reflecting on 2020: A Q&A with UQ entrepreneur in residence Sam Jockel

February 12, 2021 Sam Jockel. is the University of Queenslands entrepreneur in residence and the founder of ParentTV. Source: Ventures/the University of Queensland. Brisbane-based entrepreneur Sam Jockel is no stranger to launching successful ventures. Most recently, sheโ€™s created her own online video advice hub ParentTV โ€” think Netflix for parenting advice โ€” which has an audience of over 150,000 viewers, and features parental experts sharing thoughts and ideas about parenting in the mod...
New South Wales Sam Jockel Paul Mansfield Kerri Ryan Ventures The University Of Queensland University Of Queensland

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