QMS promotes Sara Lappage to chief operating officer-customer
May 10, 2021 10:40
QMS has announced the promotion of senior executive and current chief marketing officer, Sara Lappage to chief operating officer-customer.
In the newly created role, Lappage will oversee the sales, strategy and marketing functions, as the business looks to streamline its processes, enabling alignment across the business.
Regarding her appointment, Lappage said: “Being part of the success we achieved in just seven years here at QMS, I am excited to take on this broader customer focused role, to help guide our amazing team through our next evolution as a digital and data led media business.”
Victorian Government gives live fire danger ratings on dynamic billboards
January 21, 2021 10:43
Following the destruction caused by last summer’s bushfire crisis, the Victorian Government is reminding its state residents to check fire danger ratings before embarking on their holidays in regional Victoria.
Dynamic QMS billboards positioned at the Westgate Freeway in South Melbourne, the Tullamarine Freeway at Essendon Airport and the Peninsula Link in Carrum Downs are providing live fire danger ratings and corresponding safety messages to prepare holiday makers.
The billboards form part of the Victorian Government’s ‘How well do you know fire?’ campaign that has been running since last November. Behind the campaign is Wunderman Thompson, which won a three-year contract for the Victorian Department of Justice and Community Safety in 2019, which made it responsible for fire safety communications.
Amcal geo-targets tired Aussies in digital out of home campaign
December 10, 2020 10:49
Amcal Pharmacy is using digital out of home (DOOH) to target tired Australians with time-of-day messaging that aims to educational on sleep apnoea.
The campaign creative was put together by Wellcom, in collaboration with QMS and Nunn Media, and looks to tap into Aussies returning to their daily routines by using real-time traffic data and directing people to their nearest Amcal Pharmacy.
Studies show that 80% of sleep apnoea sufferers do not realise they have the condition, and Amcal says each pharmacy is equipped to help with the right products and advice around sleep.