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'We do not want it to be a hardship to contact us' – how HMRC hopes to use AI and analytics to transform customer service – PublicTechnology

PublicTechnology talks to chief digital product officer Sarah McMann, who discusses the burgeoning use of chatbots and automated voice platforms, and plans to increase functionality of HMRC’s highly rated app Keeping customers happy is a perpetual challenge for any organisation. The task is su
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HMRC reveals £5m cost savings from chatbot use during pandemic

Conversational online text tools were able to direct many customers to the service or content required without needing to ring and speak to an adviser, digital product leader tells PublicTechnology The use of chatbot tools to helped customers find what they were looking for and provided HM Revenu
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How UK tax authority HMRC is using Pega to simplify and personalize customer experience

How UK tax authority HMRC is using Pega to simplify and personalize customer experience Read later Audio version Summary: HMRC employees were having to navigate through 15 applications to serve a customer and help them with their tax needs. That’s now all changed, as HMRC consolidates on Pega for case management. (Image by PublicDomainPictures from Pixabay ) Her Majestys Revenue and Customs (HMRC) is the tax authority for the United Kingdom, which collects over £650 billion a year in tax,...
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