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'We do not want it to be a hardship to contact us' – how HMRC hopes to use AI and analytics to transform customer service – PublicTechnology

PublicTechnology talks to chief digital product officer Sarah McMann, who discusses the burgeoning use of chatbots and automated voice platforms, and plans to increase functionality of HMRCโ€™s highly rated app Keeping customers happy is a perpetual challenge for any organisation. The task is su
Sarah Mcmann Valuation Office Agency National Insurance Government Digital Service Evaluation Office Customer Engagement Data

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